Kathleen Zumpfe

Associate Professor of Practice

Phone Number: 402.826.6753
Department: Business Administration
Office: GA412
Email: kathleen.zumpfe@doane.edu
Primary Campus: Crete
Credentials: BS, MA

Kathleen Zumpfe is Associate Professor of Practice in Business in the College of Business. She joined Doane University in 2002 and primarily teaches classes for the following programs: Business Administration, Marketing, and International Business. She earned an M.A. in Marketing (1986) from the University of Nebraska-Lincoln. Kathleen brings to the classroom a wealth of industry experience from when she served in the Truck Division at General Motors and when she was Director of Marketing at the University of Nebraska-Lincoln. Her scholarship is focused on the teaching of marketing. She has published and presented on the topics of service learning and low stakes quizzes. Kathleen is the recipient of Doane’s Mission Award for living the mission by displaying leadership, inquiry, values, and engagement as well as the College of Business Mission Award for her significant contributions to the college’s mission of ‘achieving excellence through knowledge, experience, and the liberal arts.’ She is currently on the Board of Directors for the Marketing Educators Association and is an Executive Board Member for the Nebraska Economics and Business Association.

Education
M.A. (Marketing), University of Nebraska
B.S. (Business Administration), University of Nebraska

Courses

Marketing (BUS 251)
Promotions Management (BUS 324)
Contemporary Issues in Marketing (BUS 356)
International Marketing (BUS 357)
Marketing Communication Campaigns (BUS 453)
Understanding the Environment of Business (BUS 101)

Professional Experience
Department Chair for Undergraduates, Doane University, 2019-Present
Director of Marketing, Division of Continuing Studies, University of Nebraska-Lincoln, 1988-2000
District Service/Consumer Relations Manager, GMC Truck Division, 1987-1988
Executive Training Program, GMC Truck Division, 1986-1987

Teaching Experience
Doane University, 2002-present
University of Nebraska-Lincoln, 2003-2007, 1989-1991, 1985-1986

Professional Accolades
Doane College Mission Award, 2016
Nominated for Teacher of the Year, UNL College of Business, 2007
Certificate of Recognition for Contributions to Students, UNL, 2004, 2005, 2007

Professional Highlights

Zumpfe, K. R. (2018). Using Low Stakes Quizzes to Advance Retention and Understanding, Marketing Educators Association, Santa Fe, NM.
Zumpfe, K. R. (2017). Service Learning: Liberations, Lamentations and Lessons Learned. In J. Tiner (ed) Economics & Business Journal: Inquiries & Perspectives, 8(1): 87-98.
Zumpfe, K. R. (2010). Instructor's Manual, Consumer Behavior by Schiffman, Kanuk, 10th Ed. Pearson Education, Inc.
Zumpfe, K. R. (2006). Instructor's Manual, Marketing: Real People, Real Choices, by Solomon, Marshall, and Stuart, 4th Ed. Pearson Education Inc. ISBN: 0131449958
Zumpfe, K. R. (1995). Marketing and Promoting Continuing Education Programs" Journal of Nonprofit & Public Sector Marketing. (Published in Hardcover by The Haworth Press under the title, Marketing Public University Outreach Programs.
Honoraries: Alpha Lambda Delta; Alpha Zeta; Beta Gamma Sigma; Gamma Sigma Delta; Phi Eta Sigma
Board of Directors, Marketing Educator's Association
Board of Directors, Nebraska Economics and Business Association

How did you become interested in teaching?
I first became a faculty member because I was asked. I've since grown, in many ways, and have learned to love the profession. Every day brings new opportunities. Doane is a great place to teach as we are encouraged to try new strategies to enhance student learning. My joy comes from celebrating student successes long beyond graduation.

What advice do you have for students?
Approach every class as though it matters, because it does. Take ownership of your learning. Find what works for you. When faculty offer to help, take them up on the offer, as often as needed. Challenge yourself, challenge your professor. Find meaning in all you do.

What is your teaching style?
My teaching style is focused on student discovery and student-based learning. Students spend considerable time talking to each other and working with each other to collaborate on ideas, find answers, challenge each other, and help each other learn.